We are excited to announce a significant milestone in ASF-UK's journey: the launch of our refreshed visual identity. Over the past few months, we have dedicated ourselves to developing a new logo and image that reflect the evolution of our organisation while staying true to our history and the values that have always guided us.
Introducing the new ASF-UK logo
After extensive work, we are thrilled to share our new logo and image with you. This design reflects the evolution of our organisation while honouring our history and values.
The new logo features the familiar blue 'ASF house' symbol, now surrounded by dynamic shapes that represent the diversity of places, people, and ways of life that we engage with. The inclusion of an English translation of our name is intended to bring clarity to our communications in the UK and beyond.
Accompanying the logo is a suite of symbols, templates, and visual tools that will be implemented across our platforms and outputs as we gradually transition to our new identity.
We believe this fresh visual direction will serve ASF-UK well as we continue to grow and adapt to the evolving landscape of our work.
Stay tuned for more updates!